Your Offer. Your Funnel. Your First Sale - Done in 6 Weeks

👉 Join the waitlist now for Sales Funnel Lab: From Concept to Cashflow and get the step-by-step guidance, expert coaching, and proven templates you need to turn your idea into a profitable offer - without getting stuck in tech confusion.

The Online Sales Lab: From Concept to Cash Flow

🚀 A step-by-step system to bring in sales - without the tech headaches!

Build a Sales System That Brings in Revenue, Stress-Free

Ready to create a simple, repeatable sales system that actually works—without the overwhelm?

In Sales Funnel Lab: From Concept to Cashflow, you’ll get a clear, step-by-step plan to build and launch your offer with confidence. Whether you're just starting out or you've tried selling before and got stuck, this live cohort experience will help you skip the tech headaches and get results—faster.

What’s Inside Sales Funnel Lab?

✅ Live Cohort Experience (Not Just Another Course!)
Go through the program with a group of like-minded entrepreneurs. Get real-time support, direct feedback, and a step-by-step plan so you always know your next move.
🎥 Bite-Sized, Actionable Lessons
No fluff - just clear, 10-minute or under trainings designed to help you make progress immediately. Watch, implement, and keep moving forward.
🛠 Done-for-You Templates & Sales Tools
Plug-and-play templates for sales pages, emails, and social media so you’re never starting from scratch.
💻 Tech Without the Headaches
Forget complicated setups - I’ll walk you through each step, so you can confidently build your sales system without stress.
💬 Hands-On Support & Accountability
You won’t be left figuring this out alone. Ask questions, get personalized feedback, and stay on track inside our live coaching calls and supportive community.

Who’s This For?

This course is perfect for entrepreneurs who:

✅ Entrepreneurs who haven’t built a sales system yet or have tried but hit roadblocks.
✅ Business owners who want a simple, repeatable process to bring in sales–without the tech overwhelm.
✅ Anyone ready to go from idea to income with confidence.

Hey, I’m Shannon!

I’ve spent over 20 years in digital marketing and the last 13 years helping online business owners turn their ideas into offers that actually make money.

I know how overwhelming it can feel to piece together the tech, messaging, and marketing.

That’s why I created Sales Funnel Lab, a clear, step-by-step roadmap that takes out the guesswork.

No more spinning your wheels. Just a proven process to get your offer built, launched, and selling.

What my students are saying...

Tracy Beavers

Business/Sales Coach,
Visibility & List Growth Strategist

"Without Shannon, I would still be staring at a blank screen, wondering how to get my sales page created, what to put on it, and how to phrase things. She jumped into action and mapped out the entire process with ease. Her creativity and attention to detail made my sales page shine! I learned so much about the customer journey and now feel more confident in my tech abilities. She saved me so much time and stress!"

Dr. Amna Shabbir

Life & Health Coach | Dual Board-Certified Geriatrician-Internist

"Working with Shannon was an amazing experience! She was organized, responsive, and truly cared about my well-being throughout the process. Her thoughtful approach made the entire course development journey stress-free and enjoyable. I now feel so much calmer and more confident in handling my tech, which is huge as a new entrepreneur. I highly recommend her to anyone looking for a coach who goes above and beyond!"

Coleen Merk

Home Remodeling Coach

"The tech side of launching my online business was overwhelming, but Shannon guided me through each tool, showing me exactly how to use them. Trello became a game-changer for organizing everything in one place. The confidence I gained, combined with the new systems she set up for me, expanded my reach and streamlined my processes. I'll definitely be back for more coaching!"

You just missed it!

Enrollment for Sales Funnel Lab is currently closed, but you can be the first to know when doors open again.