Stop Waiting & Start Building: Why Imperfect Action Beats Over Planning Every Single Time

It will never be perfect. So stop waiting and overthinking. If you're sitting on a course, an offer, or a business you want to launch, here's what I know: You're not actually aiming for perfection, you're just afraid. And that fear of imperfection is literally the only thing standing between you and building something you're proud of.

And I say that with love.

I know because I lived it. I spent almost two years taking every course and signing up for every membership I could find, while building my first course. I was "perfecting" every detail. Two years of planning, learning, tweaking, and waiting for that magical moment when I'd finally feel ready.

You know what the kicker was? I could have launched that thing in month three.

Month. Three. 

I wasted 21 months waiting to be perfect. And here's the crazy part: looking back now, the version I eventually launched wasn't even that much better than what I had in month three. It was just different. Prettier branding. Smoother checkout. One extra bonus nobody asked for.

The core content was pretty much identical.

That's when everything shifted for me. I realized the real power wasn't in the planning. It was in the experimenting. In actually launching and letting the market teach me what worked. That's when you get the feedback. That's when you learn. And that's all a necessary prerequisite to you actually building something you're proud of.

Here's What You Need to Know About Perfectionism

Let me be super honest with you. The urge to wait until everything is perfect is not  helpful or noble. It's not responsible. It's fear masquerading as due diligence or strategy.

Your brain is literally playing a trick on you right now.

It's saying, "If I just take one more course...research a little more...build one more feature...practice my pitch one more time...THEN I'll be ready."

It feels logical. It feels safe. It feels like you're being smart.

But here's the truth: perfectionism in business is just procrastination wearing a business blazer.

And while you're sitting there perfecting things, someone else is out there launching their imperfect offer, getting real feedback, making real money, and building real momentum.

You could to be that person.

The Hidden Price Tag of "Not Yet"

Every single day you wait is a day someone else is making sales.

Think about this: Person A launches an imperfect course in month three gets three months of customer feedback. They get real sales data. They get the chance to iterate based on what actually works, not what they think works.

They're learning from real humans in the real world.

Meanwhile, the Person B is waiting until month twenty-four for the "perfect" launch? They've got nothing but theories, planning docs and what-if scenarios.

That's a 21-month head start. Let that sink in for a second.

And here's the thing that really gets me: after all that waiting, is the "perfect" course actually that much better? Usually not. It's marginally different. The core value is pretty much the same.

The only thing that's different is that one person has paying customers, testimonials, case studies, and credibility. The other person has...a perfectly polished offer that nobody's bought yet.

I know which one I'd rather have.

What Imperfect Action Actually Means (And It's Not What You Think)

When I talk about start now, improve later and imperfect action, I'm not telling you to launch garbage.

Let me be really clear about that.

Imperfect action means your foundation is solid. Your core offer actually solves a real problem. But everything else is fair game for improvement as you go.

It looks like this:

• Your course content is genuinely valuable, but your sales page copy could use some work? Launch it anyway. You'll learn what messaging actually resonates with people.
• Your email sequence is helpful, but it's not magazine-worthy? Send it anyway. Real opens and real replies will teach you what to adjust.
• Your product solves a real problem, but it doesn't have every possible bell and whistle? Release it anyway. Your early customers will tell you exactly which features matter most.
• Your offer is legit and valuable, but your branding feels a little rough around the edges? Get it out there anyway. You can evolve your brand as you evolve.

The keyword here is solid. Your foundational idea or offer needs to be real and valuable. But flawless? Absolutely not required.

The Simple Test for "Ready Enough"

Here's what I use, and I teach this to literally every client: does your offer solve a real problem for real people?

If the answer is yes, you're ready enough.

That's it. That's the whole test. You're done.

Everything else is details. Your messaging can be refined. Your branding can evolve. Your systems can be optimized. Your delivery can be polished. But if your core offer genuinely helps people, you have something worth putting out into the world. 

Most of us think we'll know when we're truly ready but that never happens.

What we're actually wrestling with is being ready enough. And friend, ready enough is totally achievable. Ready enough is what actually works in online business.

The One Mindset Shift That Changes Everything

Here's something I'm passionate about helping my clients understand: there's a massive difference between a perfectionism mindset and an experimentation mindset.

Perfectionism goes like this: "I need to get this right before anyone sees it."

Experimentation goes like this: "I'm going to launch and see what happens. I wonder what I'll learn?"

Hopefully you just breathed a sigh of release. That's perfectionism leaving the building.

When you step into experimentation mode, everything shifts. Launching early isn't scary anymore. It's just research. Feedback isn't criticism. It's data. A conversion rate that's lower than you hoped isn't failure. It's information.

Your first email doesn't have to be a masterpiece, it's an experiment to learn what people respond to.

Your first offer doesn't have to convert at 40%, you're just testing to understand your market.

Your first video doesn't have to be production-quality. It's just proof of concept.

The people in your audience who are meant to connect with you are not waiting for your perfection. They're waiting for authenticity. They're waiting for someone real to show up and say, "Here's what I've got. It's not perfect, but it's real, and it works."

That person is you.

The Framework That Actually Works

Stop thinking about launching and start thinking about the start-tell-evolve cycle. (Note: I wish I could give credit for who I learned this from but I can't remember who said it - see, I took too many courses!)

Here's how it works:

Start small. Build the quick & dirty version of your offer. I'm talking a no-frills version that solves the main problem.

Tell people. Get it in front of your audience ASAP. Email, social media, DM conversations with potential customers. Real eyes on real work beats internal review every single time.

Evolve. Listen, pay attention, notice what people respond to, adjust based on feedback and data, and then do it all again.

It truly doesn't need to be fancy or complicated despite what your college professor told you. But it is how every successful business I know actually grows.

What You'll Actually Learn By Starting Now

Here's what happens when you commit to start now, improve later: you'll gain access to the most valuable information in business.

Real data about what resonates and what doesn't.

Actual objections from real people (not the imaginary ones that keep you up at night).

The questions your audience actually asks (so you can bake that into your messaging).

What you genuinely enjoy about delivering your offer versus what you thought you would.

Which features or bonuses people are willing to pay for and which ones are just added fluff.

Your real capacity and which systems you actually need (not the overcomplicated ones you built going off what you thought you'd need).

This intel is gold. Pure gold. And you only get it by launching the damn thing.

You don't get it by planning. You don't get it by perfecting. This gold is only unlocked through doing.

Twelve Months From Now

Close your eyes and picture this: it's one year from today. You're looking back at the thing you launched, and you cringe at how rough it was.

Amazing! That means you've grown. That means you've learned. That means you've actually built instead of planned.

And now you've got a year's worth of customers, testimonials, data, revenue, and momentum. You've got SOLID proof that your idea works.

 Where do you want to be in a year? Still taking courses? Still researching? Still waiting for that elusive moment when you'll finally feel ready.

The truth is that moment will never come. Ready is a feeling that shows up after you start, not before.

Alright, It's Your Move...

The core belief that drives everything I do in my business and my coaching is this: start before you're ready. Launch now. Learn as you go. Improve later.

Not when the stars align. Not when you have more money or more time or more confidence. Not when you've taken just one more course.

Now.

If you've been sitting on an idea, waiting for the "right time," I'm going to challenge you with this: What if the right time IS today?

What if the most important thing you could do for your business is take imperfect action instead of continuing to plan?

What if starting before you're ready is literally the bravest, smartest thing you could do?

Only one way to find out.

Your move.

If you're sitting on a course, offer, or service and you've been perfecting it for way too long, let's talk. I work with coaches and course creators to clarify their offer, nail their message, and position themselves to actually convert their ideal clients. No more waiting. Let's build something real. Schedule a conversation with me here.