A FOUNDING COHORT · ONLY 10 SPOTS · STARTS JULY 13
Find the one spot quietly costing you sales. Fix it in six weeks, with me in your corner.
You have offers, an audience, and revenue, and none of it quite connects. Over six weeks, we find the single spot where you're leaking sales and repair it together. You walk out with your Offer Ecosystem fully mapped and your first fix built and optimized.
This summer, find where your offers are losing sales and fix it for good.
$597. Only 10 founding spots. Payment plan available.
Cohort starts July 13 · Runs 6 weeks · We wrap before summer ends.
The Real Cost
You can feel the money leaking. You just can't see where.
There's a course collecting dust, or a service you keep delivering by hand. A freebie that leads nowhere. A discovery call that doesn't quite convert. An offer you quietly stopped mentioning because it stopped selling. A client who finishes and disappears, instead of moving into the next thing.
You're the bridge between every step. The freebie doesn't hand people to the offer, so you do it by hand. The client wraps and there's nothing to point them to next, so you start the hunt over. It works, barely, because you are the system holding it together. And you're tired of being it.
None of this means your business is broken. It means the pieces aren't connected. Disconnected pieces leak sales in places you can't see from the inside.
The fix is connection.
When sales feel stuck, the instinct is to add. A new offer. More content. A bigger audience. So you build more, and the leak just hides underneath it.
Audience size is rarely the bottleneck. I've watched small audiences outsell big ones because the offers were connected and the path was clear. The leak is almost always in the seams between the things you already have. Find the seam, seal it, and the pieces you already built start doing the work you've been doing by hand.
The Offer Ecosystem Accelerator
A six-week founding cohort for online business owners who are past the starting line and ready to make what they already have work together better. We map all your offers, find the single spot where you're leaking the most sales, and fix it, with me in your corner the whole way in six weeks.
It runs July 13 through late August. One focused fix, start to finish, with a strategist beside you while you build.
Here's what it is not: a new course to build, a full rebuild of your business, or a sprawling project that eats your summer. It's one leak, found and repaired, with support. The full multi-fix build is the fall program. This summer, we win the one fight that matters most.
Why this works when a course didn't
A course hands you lessons and leaves the building to you. That's why it's collecting dust. It was never that you couldn't learn the thing. It's that learning isn't the same as building, and building alone is where most people stall.
This is the build. We start with the Offer Ecosystem Map, where your scattered offers get laid out as one system so the leak becomes visible. Then we repair that one spot together, and you can ask me a question the moment you're stuck instead of guessing and waiting a week. That's why you finish with a fix that's live, not a longer list of things to do someday.
The Map is the part you won't find anywhere else. It's the difference between fixing what you think is wrong and fixing what's actually costing you.
What we might actually fix
It depends on where your leak is. Most often it's one of these:
The missing bridge
Nothing connects your freebie or your discovery call to your paid offer, so leads land and then go quiet instead of becoming clients.
The quiet underperformer
An offer that's quietly underperforming and needs repositioning.
The leaky path
A path that drops people partway through: a consult that doesn't convert, or a client who finishes and never hears what's next.
Whether you sell courses, memberships, or services, the leak is in the seams. We find yours, and we fix that one. No new course, no starting over.
How the six weeks run
What's included
- Three live group coaching calls, in a working and hotseat format where we actually build, not just talk.
- Async Voxer support, Tuesday through Thursday, one business day turnaround, so you're never stuck waiting for the next call.
- Personalized written or video feedback on your work as you build, from your Ecosystem Map to your sales page, email sequence, or offer. Send what you're working on, no submission limit.
Founding member bonuses
- The Leak Calculator. Plug in your numbers and see what disconnected offers are costing you each quarter, so you know exactly what this fixes.
- A Group Build Day. An extra live co-working session where you build alongside me, so the work actually gets done in real time.
A strategist in your corner, not a course you watch alone.
What you walk out with
By mid-August, you have:
- Your detailed Offer Ecosystem Map, your whole business laid out as one connected system with the gaps flagged.
- Your first high-leverage sales leak located, fixed, optimized, and tested.
- A 90-day path plan that tells you exactly what to do next.
A map, a repaired leak, and a plan, by the end of summer.
What it's like to put your offers in my hands
This is the first cohort, so I'm not going to show you results from it that don't exist yet. What I can show you is what happens when I get into someone's offers and funnel with them. Here's what past clients have had to say.
"I've been in business over two decades, and I still had a membership priced at $49 because I'd talked myself out of charging more. Shannon helped me reposition it to $97 and tighten how it connected to everything else I sell. When we ran a promotion around the new positioning, seven people signed up in a single week. She saw what I was too close to see."
Carrie Saunders
Engineering Agency Owner & Course Creator
"Shannon's expertise goes far beyond just tech. She understands funnel strategy, offer design, and how all the pieces work together. What impressed me most was how she helped me think strategically about our entire business model, not just the tools. Working with Shannon has made a real difference in how I approach my business."
Tracy Beavers
Business and Sales Coach
"Before working with Shannon, I felt overwhelmed by the tech side of my funnel and frustrated that my sales page didn't reflect the quality of my offer. Now I get to focus on what I love most, serving my audience. She is the translator between your vision and the systems that bring it to life. Working with her will save you time, frustration, and elevate your entire brand."
Laura Wilkerson
Dementia Care Academy
"I felt stalled and overwhelmed for the last year trying to create my offer. Even though I'd had other programs to help, the focus and help I got here has been a notch above the rest. She helped me clearly visualize the sales process and all the pieces of a funnel fitting together. Without Shannon's support, I'd never have had the confidence to pick a launch date and go for it."
Leslie Roth
Financially Adjusted
I've spent over 20 years in digital marketing, 14 of them helping coaches, course creators, and service providers turn ideas into offers that sell. Before that, I built lead scoring and nurturing systems for enterprise clients like Lenovo, Dell, and IBM. I know how to design a system that converts. That's the eye I'll bring to your business.
Hey, I'm Shannon
For over 20 years I've worked in digital marketing, and for the last 14 I've helped coaches, course creators, and service providers turn their ideas into offers that sell on repeat.
I know how overwhelming it gets when the tech, the messaging, and the marketing all live in different places and none of it connects. I've watched capable women lose sales, not because their work wasn't good, but because the pieces weren't connected into a seamless customer journey.
That's why I built the Offer Ecosystem Accelerator. So you stop guessing what to fix next, find the one spot quietly costing you sales, and repair it with me beside you the whole way at a fraction of the cost of private done for you or private coaching.
Is this you?
This is for you if:
- ✓ You've already sold at least one offer and have revenue coming in, even if it's uneven.
- ✓ You have an audience, even a small one: a list, a following, or a warm circle who knows you.
- ✓ You have more than one offer, or an offer and a freebie, and they don't connect.
- ✓ You're tired of being the bridge between every step, hand-selling what your system should sell for you.
- ✓ You want one real fix you can see, not another course to file away.
If you've sold something, have a few people paying attention, and can feel the pieces not connecting, you're in the right zone. That's the design spec.
This isn't for you if:
- ✗ You're pre-revenue and still finding your first offer. You'd be too early, and I'll say so up front.
- ✗ You want done-for-you setup. Tech help here is guidance and over-the-shoulder direction. You build, I steer.
- ✗ You want your full ecosystem rebuilt this summer. That's the fall program. This is the one fix that matters most, done right.
The Cost of Waiting
The math nobody runs
If your offers were actually connected, what would they make over the next 90 days? Now subtract what they make today, sitting in separate piles. That gap is the leak, and for most people it's one to three times the price of this program every quarter. Waiting for the next cohort isn't free. It's another quarter of paying for the leak.
Your founding bonus, the Leak Calculator, puts your real number on the table.
The Investment
Founding member agreement, said out loud
This is the first cohort, and the price reflects that. Founding members get the lowest price this program will ever be, well below what future rounds will pay. In exchange, I ask for two things: honest feedback partway through so I can make it better, and an honest testimonial at the end if it delivers for you. You get in at the floor. I get the proof that makes the next cohort stronger. That's the trade, and I want to be clear about that up front.
- $597, pay in full, or two payments of $315.
- Only 10 founding spots. One cohort that finishes by the end of summer.
- Fast-action bonus: the first 3 to enroll get Priority Submission Review, their work reviewed before everyone else, every week for all 6 weeks. Once the 3 spots are gone, so is the bonus.
- Two founding bonuses: the Leak Calculator, so you can see exactly what your disconnected offers are costing you, and a bonus call - a live Group Build Day, so the work gets done in real time.
- Refunds are available through July 20 if you come to our first live call and decide the Accelerator isn't right for you. After July 20, all sales are final. It's live coaching, you receive everything at kickoff, and the feedback and testimonial are part of the founding agreement.
The First-Call Fit Guarantee. Come to our first live call the week of July 13 and see exactly how we work. If by July 20 you've shown up and decided the Accelerator isn't right for you, email me and I'll refund you in full. All I ask is that you come to that first call before you decide, because that's where you'll feel whether this is your room.
Questions, answered
Am I far enough along for this?
Group programs feel one-size-fits-all. Will I actually get personal attention?
What if life happens and I miss a week?
I've done programs before and nothing changed. How is this different?
Funnels and tech aren't really my thing. Will this be over my head?
What might we actually fix?
My list is small. Is it too small for this to work?
When does it start, and how does it run?
What will I walk away with?
The timing isn't great financially. Can I justify it right now?
What's your refund policy?
Is this the full ecosystem rebuild?
Ready to find the leak and fix it?
There's a spot in your business quietly costing you sales. You can keep paying for it, or you can seal it by late August with a strategist beside you.
Only 10 founding spots. $597, pay in full or two payments of $315.
Enrollment closes July 10 at 9pm EST. We begin Monday, July 13.