You hear first
Enrollment opens to the waitlist a full day before it opens to the main list. Twelve seats, and the first three of them come with something the other nine don’t. A day is a real head start.
For coaches, course creators, and service providers already selling an offer
Great offers. No path between them.
The Connected Offer Studio is a four-week build sprint. We take the offers you already own and turn them into a connected path. Freebie, low-ticket, next step, wired together so it keeps selling on the weeks you don’t.
Twelve seats. Four live calls, November into early December. $497.
Get first access when doors open.
Doors open in October and the waitlist hears first. The price goes up after this cohort. Leave the list any time.
Three things the waitlist gets that nobody else does
You get the lowest price it will ever be
$497 for this cohort. It goes up for the next one and it stays up. You also get the version of me with twelve businesses to think about instead of forty, which is worth more than the discount.
The first three seats get read first
Whoever enrolls first, second, and third goes to the front of the feedback queue for the whole four weeks. Their pages get read ahead of everybody else’s. The waitlist enrolls a full day early, which is how you end up being one of the three.
The part you’re great at was never the problem.
You’ve got the offers. The clients. The testimonials. The actual work you do is good, and the people who have paid you know it.
It’s everything around it that stalls. The opt-in page that needs rewriting. The email sequence that got to draft four and stopped. The thank-you page pointing at nothing. That work sits between your free thing and your paid thing, it is nobody’s favorite job, and it is not the thing you trained for.
So it waits. And your buyer finishes your freebie, loves it, and hits a dead end. She was ready. There was nowhere to go.
Here’s the part that annoys people when I say it out loud: your audience is already big enough. The money is sitting in the list you already have, behind a gap nobody has had time to close. Four weeks is enough time to close it.
What the Studio actually is
Four weeks. Twelve people. One live 90-minute call a week where we build and troubleshoot on screen, with your actual pages up.
You bring your offers. I show you where buyers stop moving, what to fix first, and what to write. You build between the calls, and you send me your work for written edits.
- Four live 90-minute calls, one a week
- Runs across November and early December, with one week off in the middle to build
- Twelve seats, so I know your business by week two
- $497 in full, or two payments of $260
Here’s everything you get
Your funnel, audited and mapped
We start by putting your current funnel on one page. Where people come in, where they drop off, and the bridges that need building between what you have now and a connected offer path. You’ll know what to fix first before you touch anything.
Four live 90-minute strategy calls
These are your get-unstuck sessions. Ask anything, troubleshoot the tech, and get my eyes on your funnel before you hit publish.
Plug-and-play funnel templates
My ready-to-go funnel pages and email sequences, fully customizable, in whatever platform you already use. Nobody starts from a blank screen.
Every recording and resource in a private portal
Can’t make a call live? Everything lives in your portal with unlimited replays, plus the toolkits and resources that go with each session.
Access to my AI tools
A behind-the-scenes pass to the custom AI tools I use with my premium clients to turn copy and assets around in minutes instead of afternoons.
Two written feedback rounds
Send me your opt-in page, sales page, or emails twice during the four weeks. You get written edits on your actual sentences. The first three people who enroll go to the front of that queue.
Here’s how it works
- Get on the waitlist. When doors open you hear first, and you pick your payment at checkout. $497 in full, or two payments of $260.
- Show up on the calls. Four 90-minute live sessions, one a week. You learn, you watch me build, and you start building yours.
- Do the homework. Three to four hours a week on your connected offer path. You will have every tool you need. You still have to put the hours in.
- Send me your work. Use your two feedback submissions on your opt-in pages, sales pages, and emails. Walk out with your funnel done.
You can leave the waitlist at any point, and I will never sell your email address.
Twelve seats. Four weeks. $497.
The waitlist gets the enrollment link a day early, at this price. Being on it costs you nothing and commits you to nothing.
Doors open in October. Waitlisters hear first, and the price goes up after this cohort.
“Without Shannon, I would still be sitting in front of my blank computer screen wondering how to get my sales page created, what to put on it, and how to phrase things. Shannon jumped into action and mapped out the entire process with ease. I learned so much about the customer journey. She saved me so much time and stress!”
Tracy Beavers · Award Winning Business and Sales Coach
One of my clients runs a membership for women in a single trade. Small audience, in a niche most marketers would tell her to abandon. We didn’t add a single subscriber. We repositioned what she already had so it spoke to the people who were already paying attention. She’s turning people away now, and raising her prices.
Why this works when the courses didn’t
You’ve probably bought a course on funnels. Possibly two. The content was fine. The funnel still isn’t built, because learning something and building it are two different skills, and only one of them comes with a deadline and somebody who notices when you go quiet.
The building happens here, not after
Most programs hand you a curriculum and wish you well. In the Studio you build during the calls, in the room, while I’m watching your screen.
Small enough that I know your business
Twelve seats means I’ve read your stuff by week two, so the feedback you get names your offers, your pages, and your next move.
I read your real pages
You send the actual opt-in page and the actual emails. You get written edits on those pages, twice during the four weeks, on your real sentences.
You own it when you leave
You built it, so you understand it. You can update it next year without hiring me again. You’re welcome to hire me again. You just won’t have to.
Is this you?
Read both columns. One of them is going to feel a little personal.
This was built for you if…
- You already sell. Revenue spikes when you launch and goes quiet in between.
- You have an audience that reads your emails, even a small one.
- You have more than one offer, or a freebie and an offer, and none of them hand off to each other.
- You can find three to four hours a week for four weeks to build.
This isn’t the right fit if…
- You’re still working toward your first sale. Come back when you have something selling. I’d rather tell you that now than take your money.
- You want it built for you. This is a guided build, and you’re the one building.
- You want to go at your own pace without live calls. The calls are where the work happens.
Hey, I’m Shannon.
I spent 20 years in online marketing before I coached anybody. At Ziff Davis I built the S.C.O.R.E. lead-scoring system, which is a serious-sounding way of saying I spent years figuring out which leads were actually going to buy and where everyone else was falling out of the pipeline. Lenovo, Dell, IBM, and Microsoft ran on it.
Then I started my own business and put $5 a day behind an ad that brought in 1,557 leads and exactly zero buyers, while my referral clients were paying me $2,800 and up. I had built pipeline systems for the Fortune 500 and I was still sitting there counting list size.
That’s the whole thing. The offers are usually fine. The path between them has a gap in it, and the owner is filling that gap by hand every single week.
The Connected Offer Studio is where we find the gap and close it. You bring what you already have. You leave with a path that moves buyers forward on its own.
Let’s build for ease.
Shannon ✨
Questions people ask before joining
What does it cost?
$497 for this cohort, or two payments of $260 if you would rather split it. That is the lowest this will ever be, and it goes up for the next group.
Do I have to be on the live calls?
Come live when you can. The hotseats happen live, and that is where most of the value lands. All four calls are recorded and in your portal the same day.
How much time does this take?
One 90-minute call a week for four weeks, plus three to four hours of building. There is a week off in the middle to catch up.
Do I need to be on Kajabi?
No. The Studio teaches structure, and the page and email templates are customizable in whatever platform you already use. I am in Kajabi daily, so if that is where you are, I can help at the click level.
I have a course, a service, and a freebie, and no idea which to fix first.
That is week one. The Connected Offer Map answers that question before you touch anything.
Is this done for me?
No. I advise, review, and keep you moving. You build. I will be cheerfully persistent about it.
What if I join the waitlist and turn out not to be a fit?
Then don’t enroll. Joining the list commits you to nothing, and I would rather you sit out a cohort than buy the wrong thing.
Twelve seats, a few times a year. The waitlist goes first.
If every one of your offers works fine on its own and not one of them hands off to the next, this is the four weeks that connects them. $497, November into early December.
Doors open in October. Waitlisters hear first, and the price goes up after this cohort. You can leave the list at any point, and I will never sell your email address.