You hear first
Enrollment opens to the waitlist before it opens to my main list. Twelve seats fill faster than most people expect, so a head start is the whole point.
The Connected Offer Studio · Founding Cohort · Fall 2026
You have the offers. Now build the path that sells them.
An eight-week build sprint for coaches, course creators, and service providers who already sell. You map what you have, find the one spot quietly draining your sales, and build the connection that closes it. Twelve seats, and the waitlist goes first.
Doors open in early October. Waitlisters hear before the main list, at the founding rate. Leave any time.
Three things the waitlist gets that nobody else does
You pay the founding rate
This cohort carries the lowest price the Studio will ever have. The rate goes up after the founding group, and it stays up.
Your work goes to the top of the pile
Founding members get priority feedback reviews. Your opt-in page, your emails, and your offer page get read first, every week for eight weeks.
Every piece works. Nothing hands off to the next thing.
You built the freebie. You wrote the emails. You launched the course, and it sold. Each piece does its job when you point people at it.
And you are the one pointing. Every week. Which means the selling stops the moment you get busy, get sick, or get tired of talking about yourself.
That pattern shows up in one of three places in almost every business I look at.
The Welcome Gap
Someone downloads your freebie, gets a thank-you page, and never hears where to go next. Your opt-in numbers look fine. Your buyer count says something else.
The Silent Sequence
Your emails go out. People open them. Nobody moves. Every email nurtures, and none of them invite.
The Orphan Offer
You have a course, a workshop, or a program that sells a few times a year, when you remember to mention it. Nothing else in your business points to it.
One of these three costs you more than the other two. Find that one, connect it, and your next launch runs on the audience you already have.
What the Studio actually is
Eight weeks. Twelve people. One live call a week where we build and troubleshoot on screen together.
You bring your offers. I show you where the path breaks, what order to fix it in, and what to write. You build it during the eight weeks, and I read every draft you send me.
- Runs October 19 through December 18, with Thanksgiving week deliberately empty so you can catch up
- One live build-and-hotseat call each week, recorded and posted the same day
- Two submission reviews a month on your sales page, opt-in page, low-ticket offer, or email campaigns
- A private community space for the questions that come up between calls
- Twelve seats, so I know your business by week two
What you walk out with on December 18
Your Connected Offer Map
One page showing every offer you have, how they connect, and the order a buyer moves through them. You will know what to build next for the following two years.
One connected path, live and running
Freebie to low-ticket to next step. Built, tested, and sending while you sleep.
Copy that had eyes on it
Your opt-in page, your emails, and your offer page reviewed line by line by someone who writes these for a living.
A pattern you can repeat
Every offer you add after this has somewhere to go. You stop building islands.
“I had the content already. What I was missing was the structure to actually build it.”
Past client, week three
One client runs a membership for women in a single trade, an audience most marketers would call too small to work. We added no subscribers. We repositioned what she already had so it spoke to the people already paying attention. She is turning people away now, and raising her prices.
Why this works when the courses didn’t
You have probably bought a course on funnels. Possibly three. The teaching was fine. The building never happened, because knowing what to do and building what to do are two different skills, and only one of them comes with a deadline.
The building happens inside the eight weeks
Most programs hand you lessons and wish you luck. Here you build on the calls, against a deadline, in a room where someone notices if you go quiet.
Twelve people, one room
I read every submission myself. In a room this size I know your offers, your audience, and your sticking point by the second week, so the feedback fits your business instead of a template.
Reviews on your real work
You send me your actual opt-in page and your actual emails. You get specific written edits back on your own copy. Twice a month, all eight weeks.
I advise, you build
Nobody hands you a finished funnel here. You leave owning it, understanding how it works, and able to do it again next year without me.
Built for one specific person
It’s for you if
- You already sell. Money is coming in, and it arrives in spikes.
- You have an audience that opens your emails, even a small one.
- You have at least one paid offer plus a freebie, or two offers that ignore each other.
- You have three to five hours a week to build, for eight weeks.
It’s not for you if
- You’re pre-revenue and still finding your first offer. You’d be too early, and I’d rather say that now than take your money.
- You want it built for you. This is a build sprint, and you’re the one building.
- You want a course to watch on your own schedule. The calls are the program.
Hey, I’m Shannon.
I spent years building lead-scoring systems for Lenovo, Dell, and IBM. My job was to look at a pipeline and tell the sales team which people were going to buy, and where everyone else was falling out.
Twenty years of marketing later, and fourteen of running my own business, I do the same work at a smaller scale. I look at a customer path, find the place where it stops, and build the piece that keeps it moving.
Most of my clients found me after buying three or four courses on funnels. They knew exactly what to do. They still didn’t have it built. The Studio exists for that gap.
Let’s build for ease.
Shannon ✨
Here’s exactly what happens after you join
- You get a confirmation email with the Sales Leak Scorecard, so you can find your own leak this week.
- A few notes from me through September on the three leaks and how to spot yours.
- September 22: founding details, the price, the dates, and the full breakdown.
- Early October: three free masterclasses. Enrollment opens at the first one, and the waitlist gets the link first.
- October 15: enrollment closes. October 19: we start.
You can leave the list at any point, and I will never sell your email address.
Questions people ask before joining
What will it cost?
Under $1,000 for the founding cohort, and the price steps up after this one. I’ll share the exact number on September 22.
Do I have to be on the live calls?
Come live when you can. The hotseats happen live, and that is where most of the value lands. Every call is recorded and posted the same day.
How much time does this take?
One live call a week, plus three to five hours of building. Thanksgiving week is empty on purpose, because nobody builds a funnel between the turkey and the pie.
Do I need to be on Kajabi?
No. The Studio teaches structure, and structure works on any platform. I build in Kajabi daily, so if that is where you are, I can help at the click level.
I have a course, a service, and a freebie, and no idea which to fix first.
That is week one. The Connected Offer Map answers that question before you touch anything.
Is this done for me?
No. I advise, review, and keep you moving. You build. I will be cheerfully persistent about it.
What if I join the waitlist and turn out not to be a fit?
Then don’t enroll. Joining the list commits you to nothing, and I would rather you sit out a cohort than buy the wrong thing.
Twelve seats, a few times a year. The waitlist goes first.
If your offers all work on their own and none of them hand off, this is the eight weeks that connects them.
Doors open in early October. Waitlisters hear first, at the founding rate.