A free 3-minute self-check for coaches, course creators, and service providers already selling an offer
Find the One Hidden Leak Costing You Sales
Your sales are slipping out somewhere between someone finding you and becoming a happy customer, and a bigger audience rarely fixes it. The Sales Leak Scorecard shows you the exact spot, so you stop guessing and fix the right thing first.
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Do any of these sound familiar?
People grab your freebie, then go quiet.
Your emails get opened, but nobody buys.
You have an offer you love, and no clear path leads to it.
If one of those made you wince, that's your leak showing.
The scorecard tells you which one is costing you the most, and what to fix first.
Find your biggest leak in three minutes
You'll stop guessing why sales are slow and know the exact spot to fix first.
You'll walk away knowing
âś“ The exact spot your sales are leaking, with a real score next to it.
âś“ Why more traffic hasn't fixed it, and what actually will.
âś“ The one move to make this week, using the audience you already have.
1 Grab your scorecard → 2 Score yourself → 3 Fix your biggest sales leak
Fixing the leak beats building anything new.
$49 → $97
No new offers. Carrie fixed the connection between the ones she already had.
“I've been in business over two decades, and I still had a membership priced at $49 because I'd talked myself out of charging more. Shannon helped me reposition it to $97 and tighten how it connected to everything else I sell. When we ran a promotion around the new positioning, seven people signed up in a single week. She saw what I was too close to see.”
Carrie Saunders
Founder and Principal Engineer, BCSE Solutions
Hey there, I'm Shannon
Before I coached anyone, I built the lead-scoring system behind Ziff Davis Enterprise, a demand generation business that sold leads to Microsoft, Lenovo, Dell, and IBM. I took our average lead from $24 to $150. Twenty years in marketing, and the whole career comes down to one question: where do buyers go quiet?
For the last five years I've asked that question for coaches, course creators, and service providers who've made some sales but sporadically. The same few leaks show up again and again, costing good businesses the sales they should be making, and watching those sales climb the second we fix the issues never gets old.
Your offers are probably better than your sales are showing. This scorecard helps you find the one leak between you and your next sale.
Quick questions
What do I actually get?
A scorecard doc you fill in yourself. Three sections, nine questions, one score out of nine. The section that scores highest is the leak costing you the most sales right now, and that's the one I recommend you fix first.
How long does it take?
About 3 minutes. Nine quick checks, then you add up the score. It's quick.
I already know my funnel has holes. Will this tell me anything new?
Probably. Most people I talk to are certain they already know which leak is theirs, and they're quite often pointing at the wrong one. They patch what feels broken while the real one keeps costing them. The scorecard helps you stop guessing and start with the one that's actually draining sales.
Do I need a big list for this to work?
No. The scorecard looks at how your offers hand off to each other, and that has nothing to do with list size. A small list with a clear path outsells a big list that dead-ends.
What if I'm just getting started and don't have an offer?
Then this is early for you. The scorecard checks the handoffs between offers you already sell, so you need at least one offer and an audience that opens your emails. If you're still building your first offer, join my list so we stay connected or come back when it's live.
Will I get a bunch of emails?
You'll get the scorecard first. After that you'll be on my list, where I write about how to increase sales without constantly live launching and building. Every email has an unsubscribe link, and I won't take it personally.
Ready to find what's really costing you sales?
Grab the free scorecard and know your biggest sales leak before you spend another dollar chasing traffic.