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Build a Simple System That Brings in Sales on Repeat – Even If Tech Isn’t Your Thing
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You don’t need to be tech-savvy, spend thousands on software, or try to figure it all out alone. Inside The Sales Funnel Lab, I’ll guide you step by step through building a clear, repeatable sales system that actually converts–without stress, confusion, or endless trial and error.
Yes, I Want Automated Sales!If You’re a Coach, Course Creator, or Service Provider Who Wants a Sales Funnel That Works on Repeat…
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You already know you need a sales funnel to grow your business consistently, but here’s what no one tells you:
Even if you have a great offer and an engaged audience, a high-converting sales funnel takes more than throwing together a few landing pages and hoping for the best.
That’s why I created The Sales Funnel Lab - a step-by-step process to turn your ideas into a profitable, streamlined funnel - without tech confusion or overwhelm.
A Sales Funnel That Sells
Your funnel won’t just look good—it’ll be built to attract the right buyers and guide them to a confident “YES!”
Tech Without the Overwhelm
No more tech headaches. You’ll follow simple, step-by-step instructions to set up your funnel without stress or confusion.
A Repeatable Sales System
Use a clear, step-by-step system that brings in sales now - and works again and again as your business grows.
Why Most Sales Funnels FailÂ
(and How to Make Yours Work!)
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REASON #1: THEYÂ FOCUS ON TOOLS INSTEAD OF CUSTOMERS
(and completely miss the crucial first step)
They jump into software and automation before understanding who they’re selling to and what their audience actually needs. But a high-converting funnel starts with strategy—not tools. Without the right foundation, even the best tech won’t bring in sales.
✅ How to Fix It: In The Sales Funnel Lab, you’ll create a clear, customer-focused funnel strategy first, so every tool you use actually serves a purpose.
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REASON #2: THEYÂ TRY TO DO TOO MUCH AT ONCE
(and end up stuck in analysis paralysis)
They think they need 17 different tools, complex automations, and a perfect social media plan before they can start selling. But the truth? The simplest funnels convert best. Buyers want a clear, direct path to your offer—not a complicated maze.
✅ How to Fix It: You’ll build a lean, effective sales funnel step by step, using only what you need—so you can start making money sooner.
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REASON #3: THEYÂ DON'T UNDERSTAND WHAT MAKES PEOPLE BUY
(and wonder why no one's buying)
They focus too much on what they’re selling instead of why someone would buy it. Without understanding what makes a customer say “Yes, I need this!”, even the most polished sales page won’t convert.
✅ How to Fix It: Inside The Sales Funnel Lab, you’ll learn how to position your offer in a way that feels like the perfect solution—so your audience sees it as a no-brainer.
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REASON #4:Â THEY GET OVERWHELMED BEFORE THEY EVEN START
(and burn out before they launch)
They try to create a fully automated, “perfect” funnel before even making their first sale—leading to frustration, delays, and quitting before they ever launch.
✅ How to Fix It: Start simple, test, and refine. In The Sales Funnel Lab, you’ll launch faster with a proven process—so you can start making sales and improve as you go.
Let's Get Real...
Most “sales gurus” make selling online seem way more complicated than it needs to be - because complexity makes them look smart.
But here’s the truth: Your sales funnel doesn’t have to be fancy to be profitable.
In fact, the most successful funnels I’ve built—both for myself and my clients—are simple, repeatable, and stress-free.
Introducing..
The Sales Funnel Lab:Â
 From Idea to Income in 8 Weeks
(with 2 dedicated implementation weeks build in)
A step-by-step system to bring in consistent sales - without overcomplicated tech or marketing stress.
A 8-Week Guided Program to
Build & Launch Your Sales Funnel
with Confidence & Support
Tired of overthinking your sales process? You don’t need a complicated funnel, endless content creation, or pricey automation tools to start making money.
What you need is a clear, step-by-step process that helps you attract buyers, communicate your offer, and convert leads into paying customers–without tech headaches, confusion, or overwhelm.
That’s exactly what The Sales Funnel Lab gives you.
Inside this 8-week, hands-on program, you’ll get live weekly sessions, step-by-step guidance, and all the tools you need to create a repeatable sales funnel that works again and again.
I’ve taken everything I’ve learned from building hundreds of profitable sales funnels - both for myself and my clients - and distilled it into a process that works, without the overwhelm.
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By the End of This Program, You’ll Have…
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✔ A Simple, Repeatable Sales Funnel Framework – So you can bring in revenue again and again without starting from scratch.
✔ A Clear, Confident Strategy - No more second-guessing. You’ll know exactly how to attract, nurture, and convert leads into paying customers.
✔ Hands-On Tech & Implementation Support - No more getting stuck. You’ll have direct access to step-by-step tech walkthroughs and live Q&A to keep everything running smoothly.
✔ A Supportive Community - Stay connected with like-minded entrepreneurs, get feedback, and keep moving forward with ongoing support.
✔ More Sales & Less Stress - Instead of spinning your wheels, you’ll have a funnel that brings in revenue—so you can focus on what you do best
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The End Result?
A profitable, automated sales funnel that simplifies your business, eliminates tech headaches, and gives you the freedom to focus on what you do best - without worrying about where your next sale is coming from.
Inside Your 8-Week Sales
Funnel Experience:
This isn’t just about learning. It’s about building your system with live support, coaching, and accountability every step of the way.
 Here’s the kind of support you’ll have along the way:
01.
Weekly Live Q&A
& Coaching Calls
Get personalized coaching and answers to your questions, so you know exactly how to move forward each week.
02.
Additional Live Tech Support Calls (4 total)
Dedicated sessions to troubleshoot, screenshare, and get past any tech roadblocks – whether it’s setting up your checkout page, automating emails, or connecting tools.
03.
A Supportive Community
Stay motivated with fellow entrepreneurs who are working alongside you. You’ll get encouragement, accountability, and a place to share wins.
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04.
Clear, Actionable Trainings
Short, to-the-point lessons that cut out the overwhelm and show you exactly what to do next.
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What my students are saying...
Tracy Beavers
Business/Sales Coach, Visibility & List Growth Strategist
"Without Shannon, I would still be staring at a blank screen, wondering how to get my sales page created, what to put on it, and how to phrase things. She jumped into action and mapped out the entire process with ease. Her creativity and attention to detail made my sales page shine! I learned so much about the customer journey and now feel more confident in my tech abilities. She saved me so much time and stress!"
Dr. Amna Shabbir
Life & Health Coach | Dual Board-Certified Geriatrician-Internist
"Working with Shannon was an amazing experience! She was organized, responsive, and truly cared about my well-being throughout the process. Her thoughtful approach made the entire course development journey stress-free and enjoyable. I now feel so much calmer and more confident in handling my tech, which is huge as a new entrepreneur. I highly recommend her to anyone looking for a coach who goes above and beyond!"
Coleen Merk
Home Remodeling Coach
"The tech side of launching my online business was overwhelming, but Shannon guided me through each tool, showing me exactly how to use them. Trello became a game-changer for organizing everything in one place. The confidence I gained, combined with the new systems she set up for me, expanded my reach and streamlined my processes. I'll definitely be back for more coaching!"
Here’s the Journey We’ll Take Together
Over 8 weeks, we’ll move step by step so you always know what to focus on next:
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Plus 2 Implementation Weeks: Built-in breathing room to focus on doing the work, testing your system, and coming to calls with real questions.
Get Clear on Your Offer
Define what you’re selling and make sure it’s something your audience wants to buy.
Map Out Your Simple Sales System
No complicated funnels – just a straightforward path from freebie to paid offer.
Build Your Sales Page with Confidence
Use proven templates and guidance to create a page that converts.
Set Up Your Checkout & Email Automation
Put the tech in place so payments and emails run smoothly in the background.
Test & Refine Your System
Make small adjustments that can lead to big improvements in conversions.
Launch & Celebrate Your First Sales
Open the doors, welcome your first buyers, and feel confident knowing your system is working.
Ready to Bring in Sales Without the Overwhelm?
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The Sales Funnel Lab
From Concept to Cash Flow
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Everything you need to build a simple, repeatable sales funnel that brings in consistent revenue without getting stuck on tech or marketing guesswork.
Wait, There’s More!
Let's Talk Bonuses Â
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To Make Sure You're Supported Every Step
Of The Way, You’ll Also Get These Exclusive BONUSES:Â
I know how overwhelming it can feel to build your sales funnel from scratch. That’s why I’m not just handing you a plan—I’m giving you the tools, templates, and guidance to make taking action as easy as possible.
When you join The Sales Funnel Lab, you’ll also get these exclusive bonuses to help you implement with confidence and start making sales faster.
Sales Page Templates
Skip the guesswork and follow my proven, high-converting sales page structure so you can create a page that sells your offer with ease. No more struggling to figure out what to write.
(value at $297)
Email Templates
Not sure what to say in your emails? I’ve got you covered! Get customizable email sequences designed to nurture your audience and convert them into buyers. Just personalize and send!
(value at $197)
Social Media Post Templates
Promote your offer with plug-and-play social media templates. Get pre-written captions and Canva graphics to attract the right buyers with ease. Just customize and post!
(value at $197)
🔥 Time Sensitive Bonus:Â
TWO Private 45-Min 1:1 Calls
Join within the Fast Action period and getÂ
TWOÂ private 45-min 1:1 strategy calls with Shannon!Â
Each 45-minute coaching session ($197Â value each, $394 total) gives you:
âś” Personalized feedback on your offer, strategy and tech set up.
âś” Direct answers to any sales funnel or tech questions.
✔ Hands-on help setting up your tech tools
✔ Strategic guidance to overcome any roadblocks.
⏰ These exclusive bonuses disappear at 1PM EST on SEPT 20th - don't miss out! ⏰
This program is built for clarity, action, and real progress.
Instead of overthinking or getting stuck in tech frustration, you’ll follow a proven process that keeps you moving forward every week.
With live coaching and tech support, you’ll set up your automated sales system the right way so it can generate sales on repeat, long after the program ends.
Picture Your Business Working For You...
- Start each morning celebrating new sales instead of wrestling with confusing tech tools.
- Move forward with real clarity and confidence, knowing every step of your funnel strategy is purposeful and proven.
- Take a real vacation while your automated system turns prospects into paying clients 24/7.
Nice to meet you!
Hi, I’m Shannon, your guide to building a stress-free, high-converting sales funnel.  Â
For over two decades, I've been immersed in the digital marketing world, turning complex tech challenges into simple, profitable solutions. With a B.S. in Business Management and a minor in Information Technology Management, I bridge the gap between technical expertise and practical business strategy.
But what really lights me up? The past 13 years I've spent working directly with entrepreneurs like you, helping them transform their "small but mighty" businesses into streamlined success stories. As a business strategist, I've seen firsthand how the right sales funnel can be a game-changer – when it's built with strategy and simplicity in mind.
I'm not here to overwhelm you with complicated tech stacks or confusing marketing jargon. Instead, I combine my deep technical knowledge with real-world business experience to help you create sales systems that actually works – without headaches or complexity.
Together, we'll turn your expertise into an automated revenue engine that brings you more freedom, impact, and PROFIT.
FAQs
What types of funnels can I build inside Sales Funnel Lab?
Do I need expensive software?
📆 When does the live program start?
Do I need to be tech-savvy to succeed in this program?
How much time do I need to dedicate to this?
What if I get stuck?
What kind of tech do I need for this program?
Have Questions? Let's Chat!
Not sure if Sales Funnel Lab is the right fit for you? Book a free 20-minute info call with me to get answers to your most pressing questions.
This is your chance to:
- Learn more about the program and how it works.
- See if it’s the right step for your business.
- Gain clarity on how Sales Funnel Lab can help you reach your goals.
💬 No pressure - just an informative chat to help you decide.
Book Your Info Call NowDon't see a good time or prefer to send an email? Reach out to  [email protected]
My 7-Day, No-Questions-Asked Guarantee
I want this to be a complete no-brainer for you. That’s why I’m taking on all the risk.
When you join, you’ll have a full 7 days to dive in, check out the trainings, join the calls, and experience the support. If you decide it’s not the right fit, just let us know within the first week and we’ll refund your investment – no hoops to jump through, no proof of work required.
This is your chance to try it out, see how it feels, and make sure it’s the right program for you.
