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Transform Your Business with a Powerful Sales Funnel That Brings in Revenue - Without the Tech Headaches
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You don’t need to be tech-savvy, spend thousands on software, or figure this all out alone. Inside The Sales Funnel Lab, I’ll show you exactly how to build a simple, repeatable sales funnel that actually converts—without stress, tech confusion, or endless trial and error.
Yes, I Want Automated Sales!If You’re a Coach, Course Creator, or Service Provider Who Wants a Sales Funnel That Works - Without the Stress…
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You already know you need a sales funnel to grow your business consistently, but here’s what no one tells you:
Even if you have a great offer and an engaged audience, a high-converting sales funnel takes more than throwing together a few landing pages and hoping for the best.
That’s why I created The Sales Funnel Lab - a step-by-step process to turn your ideas into a profitable, streamlined funnel - without tech confusion or overwhelm.
A Sales Funnel That Sells
Your funnel won’t just look good—it’ll be built to attract the right buyers and guide them to a confident “YES!”
Tech Without the Overwhelm
No more tech headaches. You’ll follow simple, step-by-step instructions to set up your funnel without stress or confusion.
A Repeatable Sales System
Use a clear, step-by-step system that brings in sales now - and works again and again as your business grows.
Why Most Sales Funnels FailÂ
(and How to Make Yours Work!)
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REASON #1: THEYÂ FOCUS ON TOOLS INSTEAD OF CUSTOMERS
(and completely miss the crucial first step)
They jump into software and automation before understanding who they’re selling to and what their audience actually needs. But a high-converting funnel starts with strategy—not tools. Without the right foundation, even the best tech won’t bring in sales.
✅ How to Fix It: In The Sales Funnel Lab, you’ll create a clear, customer-focused funnel strategy first, so every tool you use actually serves a purpose.
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REASON #2: THEYÂ TRY TO DO TOO MUCH AT ONCE
(and end up stuck in analysis paralysis)
They think they need 17 different tools, complex automations, and a perfect social media plan before they can start selling. But the truth? The simplest funnels convert best. Buyers want a clear, direct path to your offer—not a complicated maze.
✅ How to Fix It: You’ll build a lean, effective sales funnel step by step, using only what you need—so you can start making money sooner.
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REASON #3: THEYÂ DON'T UNDERSTAND WHAT MAKES PEOPLE BUY
(and wonder why no one's buying)
They focus too much on what they’re selling instead of why someone would buy it. Without understanding what makes a customer say “Yes, I need this!”, even the most polished sales page won’t convert.
✅ How to Fix It: Inside The Sales Funnel Lab, you’ll learn how to position your offer in a way that feels like the perfect solution—so your audience sees it as a no-brainer.
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REASON #4:Â THEY GET OVERWHELMED BEFORE THEY EVEN START
(and burn out before they launch)
They try to create a fully automated, “perfect” funnel before even making their first sale—leading to frustration, delays, and quitting before they ever launch.
✅ How to Fix It: Start simple, test, and refine. In The Sales Funnel Lab, you’ll launch faster with a proven process—so you can start making sales and improve as you go.
Let's Get Real...
Most “sales gurus” make selling online seem way more complicated than it needs to be - because complexity makes them look smart.
But here’s the truth: Your sales funnel doesn’t have to be fancy to be profitable.
In fact, the most successful funnels I’ve built—both for myself and my clients—are simple, repeatable, and stress-free.
Introducing
The Sales Funnel Lab:Â
 From Idea to Income
A step-by-step system to bring in consistent sales - without overcomplicated tech or marketing stress.
A 6-Week Guided Program to Build & Launch Your Sales Funnel with Confidence
Tired of overthinking your sales process? You don’t need a complicated funnel, endless content creation, or pricey automation tools to start making money.
What you need is a clear, step-by-step process that helps you attract buyers, communicate your offer, and convert leads into paying customers—without tech headaches, confusion, or overwhelm.
That’s exactly what The Sales Funnel Lab gives you.
Inside this 6-week, hands-on program, you’ll get live weekly sessions, step-by-step guidance, and all the tools you need to create a repeatable sales funnel that works again and again.
I’ve taken everything I’ve learned from building hundreds of profitable sales funnels - both for myself and my clients - and distilled it into a process that works, without the overwhelm.
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By the End of This Program, You’ll Have…
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✔ A Simple, Repeatable 6-Module Sales Funnel Framework – So you can bring in revenue again and again without starting from scratch.
✔ A Clear, Confident Strategy - No more second-guessing. You’ll know exactly how to attract, nurture, and convert leads into paying customers.
✔ Hands-On Tech & Implementation Support - No more getting stuck. You’ll have direct access to step-by-step tech walkthroughs and live Q&A to keep everything running smoothly.
✔ A Supportive Community - Stay connected with like-minded entrepreneurs, get feedback, and keep moving forward with ongoing support.
✔ More Sales & Less Stress - Instead of spinning your wheels, you’ll have a funnel that brings in revenue—so you can focus on what you do best
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The End Result?
A profitable, automated sales funnel that simplifies your business, eliminates tech headaches, and gives you the freedom to focus on what you do best - without worrying about where your next sale is coming from.
🔥 Founding Members Get An Exclusive Discount 🔥
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As a founding member of The Sales Funnel Lab, you’ll be part of an exclusive group accessing this hands-on, results-driven program at 50% off the future price!
Your Investment Today: Just 50% of what the program will cost when doors open again.
Why Join Now?
✅ Lock in the lowest price ever – This is the most affordable this program will ever be.
✅ Be part of the first cohort – Get direct access to me, provide feedback, and help shape future versions.
âś… Secure lifetime access – Get all future updates at no extra cost!Â
Don’t wait – this exclusive founding members’ offer is only available for a limited time, and spots are filling fast!
Inside Your 6-Week Sales
Funnel Experience:
01.
Live Weekly Support & Coaching
Get your questions answered in real-time during our weekly live sessions. No more feeling stuck—you’ll always have expert guidance when you need it.
02.
A Supportive Business Community
Join a private community of entrepreneurs where you can get feedback, share wins, and stay motivated as you build and refine your sales funnel.
03.
Actionable, Bite-Sized Lessons
No fluff - just short, step-by-step video lessons (under 10 minutes each) designed to help you implement quickly and see results.
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What my students are saying...
Tracy Beavers
Business/Sales Coach, Visibility & List Growth Strategist
"Without Shannon, I would still be staring at a blank screen, wondering how to get my sales page created, what to put on it, and how to phrase things. She jumped into action and mapped out the entire process with ease. Her creativity and attention to detail made my sales page shine! I learned so much about the customer journey and now feel more confident in my tech abilities. She saved me so much time and stress!"
Dr. Amna Shabbir
Life & Health Coach | Dual Board-Certified Geriatrician-Internist
"Working with Shannon was an amazing experience! She was organized, responsive, and truly cared about my well-being throughout the process. Her thoughtful approach made the entire course development journey stress-free and enjoyable. I now feel so much calmer and more confident in handling my tech, which is huge as a new entrepreneur. I highly recommend her to anyone looking for a coach who goes above and beyond!"
Coleen Merk
Home Remodeling Coach
"The tech side of launching my online business was overwhelming, but Shannon guided me through each tool, showing me exactly how to use them. Trello became a game-changer for organizing everything in one place. The confidence I gained, combined with the new systems she set up for me, expanded my reach and streamlined my processes. I'll definitely be back for more coaching!"
A look inside The Sales Funnel Lab
Module 1: Identify & Validate Your Offer
From Idea to Confidence
By the end of this module, you’ll have absolute clarity on what you’re selling, who it’s for, and whether your audience actually wants it. No more second-guessing. You will validate your offer with real feedback so you can move forward with confidence.
Module 2: Map & Price Your Sales System
Crafting a Profitable Sales Path
Strategically plan how your audience moves from interest to purchase so your offer becomes an easy “yes.” You’ll create a simple, effective sales funnel and price your offer in a way that feels good and sells with ease.
Module 3: Power Up Your Emails
Your Strategic Customer Journey
Turn curious followers into paying customers with an email sequence that builds trust and excitement. You will craft short, engaging emails that guide your audience naturally toward the sale without feeling pushy.
Module 4:Â AÂ Sales Page That Converts
Your Offer, Clearly Communicated
Make it easy for people to say yes with a high-converting sales page. You will follow a no-fluff framework to create a page that highlights the value of your offer without getting stuck in overthinking.
Module 5: Create a Marketing Plan You’ll Actually Use
From Strategy to Sales
Promote your offer in a way that feels good and gets results. Whether through social media, email, or partnerships, you will pick a strategy that works for you and execute it with confidence without needing to be everywhere at once.
Module 6: Take Action & Make Sales
From Launch to Lasting Revenue
Your sales funnel is live. You will track performance, refine your approach, and generate consistent sales without feeling glued to your business.
This Isn’t Just Learning. This Is Taking Action.
When you join The Sales Funnel Lab, you aren’t just getting another course. You are stepping into a community of action-takers who are committed to building a sales funnel that actually brings in revenue.
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Live Weekly Tech & Strategy Support
Need help troubleshooting tech or refining your strategy? I’ll be there live every week to walk you through setting up your sales pages, email sequences, checkout pages, and more so you never feel stuck.
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A Supportive Business Community
Connect with like-minded entrepreneurs, share wins, get feedback, and stay motivated as you build your sales funnel.
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Accountability & Real Momentum
This is not another course you buy and forget. With live coaching, step-by-step guidance, and direct support, you will stay on track and launch your offer with confidence.
Ready to Bring in Sales Without the Overwhelm?
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The Sales Funnel Lab
From Concept to Cash Flow
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Everything you need to build a simple, repeatable sales funnel that brings in consistent revenue without getting stuck on tech or marketing guesswork.
🚨 This is the lowest price you’ll ever see for The Sales Funnel Lab!
The next time this program launches, the price will be $997Â -Â join now as a Founding Member
and lock in this exclusive discount.
Wait, There’s More!
Let's Talk Bonuses Â
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To Make Sure You're Supported Every Step
Of The Way, You’ll Also Get These Exclusive BONUSES:Â
I know how overwhelming it can feel to build your sales funnel from scratch. That’s why I’m not just handing you a plan—I’m giving you the tools, templates, and guidance to make taking action as easy as possible.
When you join The Sales Funnel Lab, you’ll also get these exclusive bonuses to help you implement with confidence and start making sales faster.
Sales Page Templates
Skip the guesswork and follow my proven, high-converting sales page structure so you can create a page that sells your offer with ease. No more struggling to figure out what to write.
(value at $297)
Email Templates
Not sure what to say in your emails? I’ve got you covered! Get customizable email sequences designed to nurture your audience and convert them into buyers. Just personalize and send!
(value at $197)
Social Media Post Templates
Promote your offer with plug-and-play social media templates. Get pre-written captions and Canva graphics to attract the right buyers with ease. Just customize and post!
(value at $197)
🔥 NEW Bonus: TWO Private 1:1 Calls
Join within the founding member period and get TWO private 1:1 strategy call with Shannon!Â
Each 60-minute coaching session ($250 value each, $500 total) gives you:
âś” A custom funnel plan tailored to your business.
âś” Personalized feedback on your offer and strategy.
âś” Direct answers to any sales funnel or tech questions.
✔ Hands-on help setting up your tech tools
✔ Strategic guidance to overcome any roadblocks.
PLUS, you'll also receive:
✔ One Month FREE inside the SFL Alumni Mastermind ($97 value)
✔ Sales Page Templates ($297 value)
✔ Email Sequences ($197 value)
✔ Social Media Post Templates ($197 value)
⏰ These exclusive bonuses disappear at 7PM EST TODAY - don't miss out! ⏰
This program is built for clarity, action, and momentum. No more overthinking. Follow a proven process to get your sales funnel done and bringing in revenue.
Picture Your Business Working For You...
- Start each morning celebrating new sales instead of wrestling with confusing tech tools.
- Move forward with real clarity and confidence, knowing every step of your funnel strategy is purposeful and proven.
- Take a real vacation while your automated system turns prospects into paying clients 24/7.
Nice to meet you!
Hi, I’m Shannon, your guide to building a stress-free, high-converting sales funnel.  Â
For over two decades, I've been immersed in the digital marketing world, turning complex tech challenges into simple, profitable solutions. With a B.S. in Business Management and a minor in Information Technology Management, I bridge the gap between technical expertise and practical business strategy.
But what really lights me up? The past 13 years I've spent working directly with entrepreneurs like you, helping them transform their "small but mighty" businesses into streamlined success stories. As a business strategist, I've seen firsthand how the right sales funnel can be a game-changer – when it's built with strategy and simplicity in mind.
I'm not here to overwhelm you with complicated tech stacks or confusing marketing jargon. Instead, I combine my deep technical knowledge with real-world business experience to help you create sales systems that actually works – without headaches or complexity.
Together, we'll turn your expertise into an automated revenue engine that brings you more freedom, impact, and PROFIT.
FAQs
What types of funnels can I build inside Sales Funnel Lab?
📆 When does the live program start?
Do I need to be tech-savvy to succeed in this program?
How much time do I need to dedicate to this?
What if I get stuck?
Do I need expensive software?
Have Questions? Let's Chat!
Not sure if Sales Funnel Lab is the right fit for you? Book a free 20-minute info call with me to get answers to your most pressing questions.
This is your chance to:
- Learn more about the program and how it works.
- See if it’s the right step for your business.
- Gain clarity on how Sales Funnel Lab can help you reach your goals.
💬 No pressure - just an informative chat to help you decide.
Book Your Info Call NowDon't see a good time or prefer to send an email? Reach out to  [email protected]
You're protected by a 7-Day 100% money back guarantee
If you do the work and don't feel totally confident about your funnel strategy after the first two modules, simply show us your work and we'll refund your investment.Â
I want this to be a complete no-brainer for you to try, which is why I'm taking on all the risk. You'll have a full 7 days to experience the program and make sure it's the right fit.
